Prof. Sukriti Sekhri, Track Chair for 'Sustainable Consumer Well-being' at TaSIC 2026, shares her perspective on the track and its objectives. <br /><br />In this video, she explores how the track examines the interplay between consumption, technology, and consumer well-being across psychological, social, and environmental dimensions. She also outlines the key sub-themes:<br />☑️ AI and its emotional and psychological impact on consumers<br />☑️ Data privacy in marketing and ethical personalisation<br />☑️ Consumer health, lifestyle choices, and the role of digital tools<br />☑️ Nudge marketing for prosocial and responsible behaviour<br />☑️ Technology-enabled sustainable and circular consumption<br /><br />She further explains eligibility criteria and the scope for potential contributors.<br /><br />Applications for TaSIC 2026 are now open. Submit your research and join the dialogue shaping the future of responsible consumption.<br /><br />Submit here: https://lnkd.in/d9nhAUBA
